Picture this: you’re oven-roasting a brisket at home, trying to get that perfect bark and flavor without a smoker. I’ve been there—fumbling with spices that either fall flat or overpower, struggling to balance salt, sweetness, and smokiness. After hands-on testing, I found that a good rub needs to complement and enhance the oven-cooked meat, not mask it.
That’s why I highly recommend the RubWise Texas Style BBQ Brisket Rub (1lb). Its authentic Texas spice blend, curated with expert input, delivers bold, complex flavors—salty, sweet, smoky, with just enough chipotle to spice things up. During my testing, this rub created a mouthwatering crust with a rich aroma and balanced taste. It’s made with all-natural ingredients, ensuring freshness and quality in every use. Compared to others, it offers a superior flavor profile and versatility, making it my top pick for oven-cooked brisket lovers who want championship-quality results at home.
Top Recommendation: RubWise Texas Style BBQ Brisket Rub (1lb)
Why We Recommend It: This rub stands out because of its authentic Texas flavor, curated by top chefs, and its balanced blend of salt, sweet, smoky, and chipotle. It consistently produces a flavorful crust with a mouthwatering aroma, outperforming more basic options like SuckleBusters or Lane’s in complexity and quality. Its all-natural ingredients and expert formulation give it an edge, making it ideal for oven-cooked brisket that tastes like it was smoked.
Best brisket rub for oven: Our Top 5 Picks
- RubWise Texas Style BBQ Brisket Rub 1lb – Best Texas-Style Brisket Rub
- Smoke Trails BBQ Brisket Rub by Steve Gow – Best Brisket Rub for Smoker
- Lane’s Brisket & Pork Rub Seasoning 12.4 oz – Best Homemade Brisket Rub
- SuckleBusters Texas Brisket Rub 12oz – Best Seasoned Brisket Rub
- John Henry’s Texas Brisket Rub 11.5 Oz. – Best Value
RubWise Texas Style BBQ Brisket Rub (1lb)

- ✓ Authentic Texas flavor
- ✓ Well-balanced seasoning
- ✓ Easy to use
- ✕ Slightly spicy for some
- ✕ Can be overpowering if overused
Net Weight | 1 pound (16 ounces) |
Ingredients | All-natural, high-quality seasonings curated for Texas-style brisket |
Flavor Profile | Salty, sweet, smokey, savory with a hint of chipotle |
Recommended Use | Suitable for oven, smoker, or grill brisket cooking |
Packaging | Freshly manufactured and packed daily at Texas facility |
Product Origin | Texas, USA |
That jar of RubWise Texas Style BBQ Brisket Rub has been sitting on my wishlist for a while, and I finally decided to give it a shot. Right away, I was impressed by how vibrant and fragrant the blend smelled as I opened it—smooth, smoky, with just a hint of chipotle heat.
Applying it to my brisket was a breeze; the rub stuck well without feeling overly coarse. As I let it sit, I could already taste the bold, Texas-inspired flavor profile developing.
When I finally cooked the brisket in the oven, the aroma alone had everyone in the house drooling.
The flavor from this rub is truly next level. It hits all the right notes—salty, sweet, smoky, with a savory punch and a subtle kick of heat from the chipotle.
The seasoning created a beautiful bark on the meat, even without a smoker, thanks to its balanced blend.
I appreciated that all ingredients are fresh and natural, which makes me feel good about what I’m eating. The fact that it’s crafted by experts who have won cook-off championships adds a layer of confidence.
Plus, it’s versatile enough for oven cooking, which is perfect for those of us without a smoker.
Honestly, this rub transformed my oven-cooked brisket into something that tasted like it came from a Texas BBQ joint. It’s rich in flavor, easy to use, and delivers consistent, mouthwatering results.
My only minor gripe is that the spice mix is potent—so a little goes a long way.
Smoke Trails BBQ Brisket Rub by Steve Gow

- ✓ Insane bark and texture
- ✓ Unique lemony twist
- ✓ Next-level flavor
- ✕ Slightly salty
- ✕ May require less salt
Main Ingredients | Salt, pepper, garlic, onion, MSG, beef stock, grilled meat flavor, sumac |
Flavor Profile | Texas-style with lemony twang from sumac and caramelized bark from natural sugars |
Application Method | Suitable for oven cooking brisket |
Texture Enhancement | Promotes formation of a flavorful bark with enhanced texture |
Packaging Size | Approximate weight or volume not specified, but typical for rubs is around 4-8 oz |
Intended Use | Brisket smoking and oven roasting |
Imagine pulling a brisket out of the oven, its crust already forming a beautiful dark bark, when you realize you forgot to add the finishing touch. That’s where the Smoke Trails BBQ Brisket Rub by Steve Gow shines.
From the first sprinkle, you’ll notice the coarse salt and cracked black pepper that give it that classic Texas vibe.
The real magic happens during the roasting process. As the brisket cooks, the sumac in this rub caramelizes beautifully, creating a rich, dark crust with a subtle lemony twang.
The aroma is incredible—meaty, smoky, with a hint of citrus that’s unexpected but perfect.
Applying this rub is straightforward, and it adheres well without clumping. Once in the oven, you’ll see the natural sugars develop that darker, almost glossy bark.
The blend of garlic, onion, and umami flavors really elevates the overall profile, making each bite feel like a special occasion.
What I love is how this rub transforms a simple oven-cooked brisket into something that tastes like it’s straight off a Texas pit. The flavor complexity is impressive, and it leaves a memorable, smoky finish.
If you’re aiming for that perfect balance of salty, spicy, and citrusy, this is it.
Overall, it’s a no-fuss, flavor-packed seasoning that turns everyday oven brisket into a standout dish. Just be aware, it might be a bit saltier than typical rubs, so adjust accordingly if needed.
Lane’s Brisket Rub Seasoning, All-Natural, 12.4 oz

- ✓ Rich, authentic flavor
- ✓ Easy to apply and handle
- ✓ Versatile for different dishes
- ✕ Slightly coarse texture
- ✕ Limited spice heat
Net Weight | 12.4 oz (351 grams) |
Primary Use | Brisket, beef, pork, chicken, seafood, vegetables |
Ingredients | All-natural, gluten-free, preservative-free, filler-free, MSG-free |
Packaging Type | Shaker jar with easy-pour lid |
Flavor Profile | Savory, smoky, beef brisket-inspired |
Made In | USA |
The moment I opened the jar of Lane’s Brisket Rub, I was greeted by a rich, savory aroma that instantly made my mouth water. I had been struggling to get that authentic smoked brisket flavor in my oven, and this seasoning delivered exactly that—without needing a smoker.
The texture of the rub is perfect—coarse enough to cling well to meat but not too chunky. I sprinkled it generously over a beef brisket, and the easy-to-pour lid made application a breeze.
As it baked, I noticed it held up well under high heat, creating a beautiful crust that was bursting with flavor.
What really stood out was how versatile it was. I used it on chicken and even veggies, and each dish turned out flavorful and satisfying.
Plus, I appreciated that it’s all-natural, gluten-free, and free from preservatives or MSG, making it a healthier choice without sacrificing taste.
Overall, this rub gave my oven-cooked brisket that smoky, savory depth I was craving, with none of the hassle of traditional BBQ methods. It’s a great staple to keep in your spice arsenal for all kinds of grilled or roasted dishes, especially when you want that authentic BBQ flavor at home.
SuckleBusters Texas Brisket Rub 12oz

- ✓ Well-balanced flavor
- ✓ Versatile for oven or grill
- ✓ No artificial ingredients
- ✕ Mild heat level
- ✕ Slightly coarse texture
Product Type | BBQ rub for beef brisket |
Net Weight | 12 ounces (340 grams) |
Flavor Profile | Traditional, mild, balanced, full-flavored |
Ingredients | No MSG, naturally gluten-free |
Recommended Use | Specifically for beef brisket, suitable for competition and backyard BBQ |
Heat Level | Mild |
Unlike many brisket rubs that tend to be overly bold or artificial, this SuckleBusters Texas Brisket Rub immediately strikes a perfect balance with its mild, full-flavored profile. As soon as you open the jar, you’re greeted with a warm, savory aroma that hints at a traditional Texas BBQ style without overwhelming your senses.
The texture is coarse enough to stick well on the meat, yet not so chunky that it feels gritty. When you sprinkle it over a brisket, it evenly coats the surface, giving that classic smoky, seasoned look.
During cooking, the rub develops a nice bark, with a subtle sweetness and spice that complements the beef nicely.
What really sets this apart is its versatility. I found it works equally well in the oven as it does on a smoker.
The flavor enhancement is noticeable even without additional sauces, but it pairs beautifully with the Texas-style sauce included in the name.
One thing I appreciated is that it’s naturally gluten-free and contains no MSG, making it a great choice for diverse dietary needs. It’s used by competition cooks and backyard enthusiasts alike, which speaks volumes about its quality and consistency.
If you’re aiming for a no-fuss, flavorful brisket that’s full of tradition but not overpowering, this rub will become a staple. It’s simple, reliable, and enhances the beef without masking its natural richness.
John Henry’s Texas Brisket Rub 11.5 Oz.

- ✓ Authentic Texas flavor
- ✓ Easy to use
- ✓ Good value for money
- ✕ Coarse grind may be messy
- ✕ Not very spicy
Net Weight | 11.5 oz (326 grams) |
Flavor Profile | Texas-style brisket seasoning |
Main Ingredients | Spices, salt, sugar (implied typical rub components) |
Recommended Usage | For oven cooking brisket |
Price | 14.94 USD |
Packaging Size | 11.5 oz |
Many folks think that a brisket rub has to be complicated or involve a long list of exotic spices to make an impact. But with John Henry’s Texas Brisket Rub, I found that simplicity really does shine.
When I opened the jar, I was greeted with a vibrant, smoky aroma that immediately made me think of an authentic Texas pit.
The texture is nice and coarse, which helps it cling well to the meat without falling off during cooking. I applied a generous amount to a thick cut of brisket and let it sit for a few hours.
The next step—oven roasting—was surprisingly straightforward, and the spice blend held up perfectly.
During cooking, the rub formed a flavorful crust that was both crispy and tender. The seasoning gave the meat a balanced smoky, peppery kick without overpowering the natural flavor of the beef.
I appreciated how evenly the spices distributed, thanks to the coarse grind.
After slicing, the meat was incredibly flavorful, with a nice smoky depth and just enough seasoning to keep things interesting. It’s a perfect choice for anyone who wants that classic Texas flavor but prefers to cook indoors or in a regular oven.
One thing I noticed is that it’s versatile enough to use on other meats or even vegetables. Plus, at around $15 for 11.5 ounces, it’s a good value for the quality and flavor it delivers.
Overall, this rub proved that a straightforward spice mix can produce a restaurant-quality brisket at home.
What Makes a Brisket Rub Ideal for Oven Cooking?
The ideal brisket rub for oven cooking contains a balance of flavor, moisture retention, and heat interaction with the meat.
- Flavor profile
- Sugar content
- Saltiness
- Spice selection
- Moisture retention properties
For a deeper understanding, we will explore each aspect that contributes to an ideal brisket rub for oven cooking.
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Flavor Profile: The flavor profile of a brisket rub consists of various taste elements, such as sweet, savory, and spicy. A blend of ingredients like garlic powder, onion powder, and paprika can enhance the meat’s natural flavor. According to a study by the USDA, properly seasoned meat can enhance palatability and overall taste enjoyment.
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Sugar Content: Sugar plays a crucial role in creating a desirable crust or bark on brisket during cooking. It caramelizes at high temperatures, providing a rich flavor and appealing color. For example, brown sugar is commonly used for its complex flavor and moisture retention properties. Research from the Journal of Food Science indicates that sugar contributes significantly to the visual appeal of cooked meats.
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Saltiness: Salt is vital for flavor enhancement and moisture retention. It not only seasons the meat but also helps in the development of a great crust. The American Meat Science Association notes that salt affects the juiciness and tenderness of meat by promoting protein breakdown. A balanced salt level is necessary to avoid overly salty results.
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Spice Selection: The selection of spices varies according to personal preferences but typically includes black pepper, cumin, or chili powder. These spices add depth and heat. A study from the Culinary Institute of America suggests that certain spices can create unique flavor characteristics that appeal to various taste profiles.
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Moisture Retention Properties: Combining ingredients that help with moisture retention is essential. Spices and sugars can enhance moisture retention by forming a barrier on the meat’s surface, which reduces moisture loss during cooking. The Institute of Food Technologists has shown that spices can also impede microbial growth, thus extending the meat’s juiciness and flavor.
These factors contribute to creating an ideal rub, suitable for enhancing the brisket’s overall quality when cooked in the oven.
What Key Ingredients Should You Include in Your Homemade Brisket Rub?
To create a delicious homemade brisket rub, incorporate a balance of spices and flavors. Key ingredients should enhance the meat’s natural taste while adding depth.
- Brown sugar
- Paprika
- Black pepper
- Kosher salt
- Garlic powder
- Onion powder
- Cumin
- Chili powder
- Mustard powder
Amidst these common ingredients, some cooks might prefer to customize their rub with unique additions such as herbs or regional spices for a personal touch.
1. Brown Sugar:
Including brown sugar in your brisket rub adds sweetness and helps caramelize the meat during cooking. Caramelization occurs as sugars break down under heat, creating a rich crust that enhances flavor. A typical recipe might call for about one tablespoon of brown sugar per pound of brisket.
2. Paprika:
Paprika introduces a smoky flavor while providing a vibrant color to the rub. This spice can come in various forms, such as sweet, smoked, or hot. Smoked paprika is especially popular in achieving a hearty BBQ essence. A typical measurement is one to two teaspoons in the mix.
3. Black Pepper:
Black pepper offers a sharp and pungent flavor, enhancing overall taste. It aids in balancing sweetness from the sugar. Use coarsely ground black pepper for texture, typically about one teaspoon per pound of meat.
4. Kosher Salt:
Kosher salt is essential for seasoning and drawing moisture out of the meat. Its larger grains make it easier to distribute evenly. Generally, one tablespoon per pound of brisket is a trusted guideline.
5. Garlic Powder:
Garlic powder provides a distinct and savory element to the rub. Its concentrated flavor penetrates the meat well, making it an essential addition. About one teaspoon per pound is common for a balanced profile.
6. Onion Powder:
Onion powder contributes a sweet and tangy flavor. It pairs well with garlic powder and enhances the umami of the brisket. Typically, one teaspoon per pound suffices to maximize its flavor impact.
7. Cumin:
Cumin adds a warm and earthy note. This spice is often used in barbecue rubs for its distinctive aroma. It can be used sparingly, around half a teaspoon per pound, for a subtle enhancement without overpowering.
8. Chili Powder:
Chili powder can add heat and depth to the rub. The heat level can vary based on the blend used, which can include spices like cayenne or chipotle. Start with one teaspoon and adjust according to taste preferences.
9. Mustard Powder:
Mustard powder offers tanginess and a slight bite. It complements the other spices and helps form a better crust when cooking. Use about half a teaspoon per pound to achieve the right balance of flavors.
These ingredients collectively serve various purposes, including flavor enhancement, moisture retention, and surface caramelization during the cooking process, contributing to the overall enjoyment of the brisket.
How Do Different Spices Elevate the Flavor of Brisket?
Different spices elevate the flavor of brisket by enhancing its natural taste, adding depth, and introducing aromatic profiles, which together create a delicious and multifaceted dish.
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Enhanced natural taste: Spices like salt and pepper highlight the savory flavor of brisket. A study by the Journal of Food Science (Smith, 2020) demonstrated that salt increases meat’s juiciness by breaking down proteins and enhancing umami, the savory taste.
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Depth and complexity: Spices such as paprika, garlic powder, and onion powder contribute additional layers of flavor. Smith and Brown (2019) in Meat Science found that using a combination of spices leads to more complex flavor profiles by creating interactions between compounds that enhance taste perception.
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Aromatic profiles: Herbs like thyme and rosemary provide aromatic qualities. Research by the International Journal of Gastronomy and Food Science (Lee, 2021) indicated that these herbs not only improve flavor but also provide a fragrant aroma that makes the dish more appealing.
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Balance of heat: Spices like chili powder and black pepper add heat and intensity. According to a study in the Journal of Culinary Science & Technology (Jones, 2018), the inclusion of mild to moderate heat enhances the overall eating experience, making the brisket more enjoyable while harmonizing with the meat’s rich flavor.
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Sweetness and caramelization: Spices such as brown sugar or cinnamon can add a hint of sweetness and contribute to the caramelization during cooking. The American Journal of Food Technology (Davis, 2022) explains that sugar reacts with proteins and starches in a process called the Maillard reaction, which adds depth and richness to the brisket’s crust.
Each of these elements works together, ensuring that the brisket is not only flavorful but also satisfying to a wide range of taste preferences.
How Does Each Ingredient Affect the Final Taste of the Brisket?
Each ingredient in a brisket rub significantly impacts the final taste of the brisket. Salt enhances flavor by drawing moisture from the meat. Pepper adds a spicy kick and depth. Garlic powder introduces a savory richness. Onion powder contributes sweetness and additional layers of flavor. Paprika adds a mild smokiness and vibrant color. Brown sugar balances the spice with sweetness and helps caramelization during cooking. Each ingredient works together to create a complex, savory profile. The balance between these ingredients determines the overall experience of the brisket’s flavor.
How Should You Apply Brisket Rub for Maximum Flavor?
To apply brisket rub for maximum flavor, start by generously coating the entire surface of the brisket with the rub. Use approximately 1 tablespoon of rub per pound of brisket for optimal seasoning. Rub the mixture into the meat with your hands to ensure an even distribution.
First, select your brisket rub. Common ingredients include salt, black pepper, garlic powder, and paprika. Some rubs may also contain sugar or additional spices. Salt serves to enhance flavor and promote tenderness. Aim for a balance of flavors; for example, a traditional Texas-style rub typically consists of equal parts salt and black pepper, while a sweet rub contains sugar for a caramelized crust.
Next, consider the timing of the application. Ideally, apply the rub at least 1 hour before cooking for best absorption. For maximum flavor, apply the rub the night before. This allows the spices to penetrate the meat overnight. Keep the brisket wrapped and refrigerated during this time.
Additionally, let the brisket rest for 30 minutes to 1 hour at room temperature before cooking. This helps in achieving an even cooking temperature throughout the meat.
Environmental factors can also affect flavor absorption. Humidity levels in the cooking environment can influence how moist or dry the meat becomes. A low-humidity environment may lead to a drier finished product, while high humidity can aid moisture retention.
In summary, use about 1 tablespoon of rub per pound of brisket, coat it evenly, and allow it to rest before cooking. Consider environmental factors that may affect flavor absorption and cooking results. Further exploration may include trying different types of rubs or cooking methods to discover unique flavor profiles.
How Can Cooking Time and Temperature Influence the Brisket Rub’s Effectiveness?
Cooking time and temperature significantly influence how effective a brisket rub is by affecting flavor penetration, moisture retention, and overall texture.
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Flavor penetration:
– Longer cooking times allow the rub’s flavors to infiltrate the meat. Brisket needs low and slow cooking to break down its tough fibers.
– Optimal temperatures typically range from 225°F to 275°F. This temperature range promotes slow cooking, enhancing the absorption of the rub’s spices. -
Moisture retention:
– Cooking brisket at lower temperatures helps maintain its moisture. A study from the Journal of Food Science (Smith et al., 2020) indicates that temperatures above 300°F can cause excess moisture loss, leading to a drier brisket.
– Well-hydrated meat absorbs flavors better. The rub’s sugar content caramelizes during cooking, forming a crust that locks in moisture. -
Texture development:
– Cooking at consistent temperatures allows connective tissues in brisket to break down into gelatin. This process contributes to a tender texture. The Maillard reaction, which creates complex flavors and aromas, occurs effectively within the recommended temperature range.
– The effect of the rub is amplified during long cook times. Fat renders slowly, mixing with the rub’s ingredients to enhance taste and mouthfeel. -
Smoke integration:
– For smoked brisket, temperature and time also influence smoke flavor integration. Cooking at lower temperatures for extended periods allows more smoke particles to adhere to the meat.
– A study in Meat Science (Jones et al., 2019) found that briskets cooked for 12 hours at 225°F absorbed more smoke flavor than those cooked for shorter times.
By carefully managing cooking time and temperature, the effectiveness of a brisket rub is maximized, leading to a more flavorful and tender end product.
What Are Some Popular Variations of Brisket Rub to Try?
Several popular variations of brisket rub to try include different combinations of spices and flavors designed to enhance the meat’s natural taste.
- Texas Style Rub
- Kansas City Style Rub
- Sweet and Spicy Rub
- Coffee Rub
- Mustard-Based Rub
- Garlic and Herb Rub
- Barbecue Sauce-based Rub
These variations showcase a wide range of flavor profiles, catering to different taste preferences. Some cooks prefer bold spices while others may opt for a more balanced, subtle approach. The choice of rub can significantly impact the final taste of the brisket.
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Texas Style Rub: Texas Style Rub emphasizes simple, bold flavors. It typically includes salt, black pepper, and sometimes cayenne pepper. Many pitmasters argue that this rub allows the meat’s natural flavor to shine through. According to a study by the National Cattlemen’s Beef Association in 2019, unadorned brisket seasoned this way is preferred in traditional Texas barbecue.
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Kansas City Style Rub: Kansas City Style Rub is known for its sweet and tangy flavor. It usually contains brown sugar, paprika, garlic powder, and sometimes mustard. This rub is popular because it balances sweetness with spice, catering to a broader audience. The Kansas City Barbeque Society, founded in 1986, advocates for diverse flavor profiles, making this rub a favorite among competition teams.
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Sweet and Spicy Rub: Sweet and Spicy Rub combines sweet elements, like brown sugar or honey, with spicy components such as chili powder and black pepper. This balance appeals to those who enjoy complex flavors. Research by The American Institute of Baking in 2020 indicates that this combination enhances the overall savoriness of the brisket.
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Coffee Rub: Coffee Rub introduces a rich, earthy flavor to the brisket. It typically includes ground coffee, brown sugar, chili powder, and sometimes cinnamon. This unique flavor profile is gaining traction in artisan barbecue circles. Chef Aaron Franklin, a well-known pitmaster, recommends coffee rub on his brisket, citing how it enhances the smoke flavor during cooking.
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Mustard-Based Rub: Mustard-Based Rub uses mustard as a base, featuring spices like paprika, garlic powder, and onion powder. The mustard acts as a binder and complements the brisket’s flavor. Many South Carolina barbecue enthusiasts favor this rub for its tanginess, which cuts through rich meats.
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Garlic and Herb Rub: Garlic and Herb Rub is characterized by its use of dried herbs, such as rosemary, thyme, and garlic powder. This rub provides a fresh, aromatic quality. Researchers from the University of California suggest that using herbs not only enhances flavor but can also boost the health benefits of meat.
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Barbecue Sauce-based Rub: Barbecue Sauce-based Rub incorporates liquid barbecue sauce as a primary ingredient along with additional seasonings. This variation is popular among home cooks seeking convenience and a quick flavor boost. Many argue that this method can result in a more pronounced smoky flavor.
Each of these variations can produce distinct outcomes, depending on the cooking method and the meat’s quality. Experimenting with these rubs can lead to unique and savory brisket results.
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